Marketing Solutions For
Today's Business
Sponsored
Ads and Google Adword Campaigns:
You
must be made aware that when doing search engine
marketing with sponsored links that you will only
receive 2 - 25% of all the traffic. Over time
statistics show that a minimum of 75% of all
traffic go to the natural listings. On Google the
first two pages (top 20) are searched frequently
with the third page still a decent position for
your website to be situated.
When you use cost per click for your internet
marketing you will find that you do at least get
quality traffic to your website but the downside
is that you will have spent a small fortune
getting the traffic. I know of some customers that
have spend anywhere from $2,000.00 - $25,000.00 a
month to stay above the competitors doing their
internet marketing this way. This form of internet
marketing could result in a large investment for
your marketing budget in the long term, so
choosing the appropriate keyword phrases is
vital, or you could spend untold amounts of money
in pulling in the wrong clients to your business
and paying for it. To defeat this form of internet
marketing it is essential that you are introduced
to the ultimate way to advertise your business
with internet marketing, web site design search
engine optimization.
AdWords is Google's flagship advertising product
and main source of revenue ($16.4 billion in
2007). AdWords offers pay-per-click (PPC)
advertising, and site-targeted advertising for
both text and banner ads. The AdWords program
includes local, national, and international
distribution.
Pay-Per-Click advertisements (PPC)
Advertisers specify the words that should trigger
their ads and the maximum amount they are willing
to pay per click. When a user searches Google's
search engine on www.google.com (or the relevant
local/national google server [e.g. www.google.fr
for France]), ads (also known as creatives by
Google) for relevant words are shown as "sponsored
links" on the right side of the screen, and
sometimes above the main search results.
Site
targeted advertisements
In
2003 Google introduced site-targeted advertising.
Using the AdWords control panel, advertisers can
enter keywords of interest, and Google offers to
place ads on what they claim are relevant sites
within their content network. Advertisers then bid
on a cost per impression (CPM) basis for
placement. Advertisers can also enter domains
directly. Google will provide a list of related
sites that you can select along with your entered
site.
Site targeting campaigns are mainly designed for
branding purposes, as the ROI will almost always
be considerably lower than a traditional
content-targeted campaign. The minimum CPM you can
set on a Site-Targeted campaign is 25 cents.
AdWords
distribution
All
AdWords ads are eligible to be shown on
www.google.com. Advertisers also have the option
of enabling their ads to show on Google's partner
networks. The "search network" includes AOL
search, Ask.com, and Netscape. Like www.google.com,
these search engines show AdWords ads in response
to user searches.
The "content network" shows AdWords ads on sites
that are not search engines. These content network
sites are those that use AdSense, the other side
of the Google advertising model. AdSense is used
by publishers who wish to bring traffic to their
websites. Click through rates on the content
network are typically much lower than those on the
search network and are therefore ignored when
calculating an advertiser's quality score.
Click-to-Call
Google Click-to-Call is a service provided by
Google which allows users to call advertisers from
Google search results pages. Users enter their
phone number, Google calls them back and connects
to the advertiser. Calling charges are paid by
Google.
Branding
A
brand is a collection of images and ideas
representing an economic producer; more
specifically, it refers to the concrete symbols
such as a name, logo, slogan, and design scheme.
Brand recognition and other reactions are created
by the accumulation of experiences with the
specific product or service, both directly
relating to its use, and through the influence of
advertising, design, and media commentary. A brand
is a symbolic embodiment of all the information
connected to a company, product or service. A
brand serves to create associations and
expectations among products made by a producer. A
brand often includes an explicit logo, fonts,
color schemes, symbols, sound which may be
developed to represent implicit values, ideas, and
even personality.
The brand, and "branding" and brand equity have
become increasingly important components of
culture and the economy, now being described as
"cultural accessories and personal philosophies".
[1]
In non-commercial contexts, the marketing of
entities which supply ideas or promises rather
than product and services (e.g. political parties
or religious organizations) may also be known as
"branding".
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Our
complete web based marketing solutions network
include the following services, which are
available for your business to choose from:
Natural/Organic Search Engine Rankings
An organic search is a process by which
World Wide Web users find web sites
having unpaid search engine listings, as
opposed to using the pay per click (PPC)
advertisement listings displayed among
the search results.
The field of search engine optimization,
(SEO), is concerned with maximizing the
visibility of a web site by making its
listings appear more frequently and more
prominently in organic search results.
Some businesses base their SEO
strategies on the successful insertion
of their web site listing(s) into
organic search results for various
popular keywords.
AdWords
Account Management
To help clients with the complexity of
building and managing AdWords accounts
search engine marketing agencies and
consultants offer account management as
a business service. This has allowed
organizations without advertising
expertise to reach a global, online
audience.
Website
Analysis
This service will include determining if
your website's current design is being
indexed properly by the search engines
and if not, what simple steps we can do
to change that and making
recommendations on what your site is
capable of doing for you.
Keyword
Analytics
We will look at the keywords you are
targeting, any Google Adwords and
Overture sponsored advertising terms and
make recommendations to you regarding
your expenditures.
Search
Engine Optimization (SEO), Search Engine Marketing
(SEM)
Search engine optimization (SEO) is the
process of improving the volume and
quality of traffic to a web site from
search engines via "natural" ("organic"
or "algorithmic") search results for
targeted keywords. Usually, the earlier
a site is presented in the search
results or the higher it "ranks", the
more searchers will visit that site. SEO
can also target different kinds of
searches, including image search, local
search, and industry-specific vertical
search engines.
Search engine marketing, or SEM, is a
form of Internet marketing that seeks to
promote websites by increasing their
visibility in search engine result pages
(SERPs). According to the Search Engine
Marketing Professional Organization, SEM
methods include: search engine
optimization (or SEO), paid placement,
and paid inclusion. Other sources,
including the New York Times, define SEM
as the practice of buying paid search
listings.
Direct Link
Building
Link building is a pretty general term
used to describe anything you do to
build links to a website. There are two
primary reasons to build links; Direct
Click-Through Traffic, and Search Engine
Optimization (SEO). On this site we are
focused on the Search Engine
Optimization aspect of link building.
While the goal of most search engine
optimization campaigns is to build
traffic, the goal of SEO based link
building is higher rankings.
This is important to keep in mind. There
are some links that are good for
traffic, there are some good for SEO,
and there are some good for both. Links
that provide both traffic and a rankings
boost in the search engines are
obviously great, but it is important to
realize that just because a link gets
good traffic, it doesn't mean that it is
good for SEO.
Computer
Tech Support & Distance Repair Services
Our
Computer specialist provides outstanding personal
and business PC support. Their specialty is in the
area of consulting and training one-on-one.
Regular clients particularly value the honesty
brought to troubleshooting computer problems, and
direct, friendly approach to applying the most
economical and practical solutions.
Their
ability to fix computers online anywhere and you
never have to leave your office.
Colocation
Should your business wish to explore
colocation for your back up servers and
information, we have partners worldwide
who are leaders in the industry to help
you determine your options.
Web Design
Should you wish to start an online
business, we have experts with many
design styles to accommodate all
business styles and needs.
Hosting
We will recommend to you the appropriate
size of hosting account you require for
your business. You may be
surprised to learn you could be paying
way to much for your size of a business.
We will handle any changes you may
request.
Domain Name
Registration
Choosing a correct domain name for your
business can mean the difference between
top rankings and low rankings. We
will help you choose a domain that will
work in your favor.
Graphic & Logo Design
The term graphic design can refer to a
number of artistic and professional
disciplines which focus on visual
communication and presentation. Various
methods are used to create and combine
symbols, images and/or words to create a
visual representation of ideas and
messages. A graphic designer may utilize
typography, visual arts and page layout
techniques in varying degrees to produce
the final result of the project. Graphic
design often refers to both the process
(designing) by which the communication
is created and the products (designs)
which are generated.
Common uses of graphic design include
magazines, advertisements, product
packaging and web design. For example, a
product package might include a logo or
other artwork, organized text and pure
design elements such as shapes and color
which unify the piece. Composition is
one of the most important features of
graphic design especially when utilizing
pre-existing materials or using diverse
elements.
Targeted
Marketing Programs
We analyze where your competition is
advertising, and offer you the
opportunity to advertise in the
the same directories. Making sure
you have your website listed in those
industry specific businesses will
provide you with the targeted marketing
programs you need to specifically reach
those customers.
Outsourced
/Contract Online Services Management
Outsourcing is subcontracting a process,
such as product design or manufacturing,
to a third-party company. The decision
to outsource is often made in the
interest of lowering firm costs,
redirecting or conserving energy
directed at the competencies of a
particular business, or to make more
efficient use of capital, (information)
technology and resources. Outsourcing
became part of the business lexicon
during the 1980s.
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